Marketing Message Generation

Introduction

Marketing Message Generation generates various localized multilingual marketing content for each product, catering to the needs of different scenarios, channels, and audiences. This helps merchants increase product exposure and boost traffic.

Use Cases

• General marketing short message cases: It is suitable for writing marketing emails or creating notification headlines, effectively increasing user engagement and attention.

• Product marketing and promotion slogan cases: Specifically designed for product promotion, it emphasizes product features, enhances ad appeal, and increases page conversion rates.

• Abandoned cart recovery cases: For customers who have added items to their shopping carts but did not complete the purchase, generate recovery copy to reduce cart abandonment rate and increase conversion rate.

Samples

Input	Aidge output	Competitive advantages
ProductTitle: Clean & Clear Blackhead Eraser Facial Scrub with Salicylic Acid, 7 oz ProductCategory: Health&Beauty marketScene：General	1.Your pore-perfect scrub 🌀🌿 2.Ditch blackheads safely 📚🍃 3.Reveal radiant skin ✨🌟 4.Got a minute, clear skin? 🛀💬 5.Erase blackheads, thrill! 🎢🌺	Ideal for writing marketing emails or creating notification headlines to effectively drive user engagement and attention.
ProductTitle: Clean & Clear Blackhead Eraser Facial Scrub with Salicylic Acid, 7 oz ProductCategory: Health&Beauty marketScene：Scenario_shopping_cart	1.Hey,forgot your Clean & Clear Blackhead Eraser? Use a coupon code for a deal! 2.Don‘tlet blackheads win! Your cart misses Clean & Clear Eraser. Use salicylic acid for a deal. 3.Score a deal on your cart's Clean & Clear Eraser. Just apply the coupon code!	For customers who added products to their shopping carts but did not complete their purchases, it generates recovery messages to reduce cart abandonment rates and increase transaction rates.

Key Features

1.Supported Scenarios

You can generate messages for corresponding scenarios by passing different parameters in the scenario parameter. Now the scenario parameter supports the following three types:

General (Marketing Short Title): For Emails and title of notice

Product_Slogan (Product Slogan): For product promotion

Scenario_shopping_cart (Cart Abandonment): For marketing special events.

2.Supported Language Pairs

The product title generation API supports generation between the language pairs listed in the following table. More language pairs are continuously being added. Please contact us via navigation bar or email us ([e-mail]) if you have any specific requirements.

Source Language	Target Language
English	English
English	Spanish
English	French
English	Portuguese
English	Korean

Pricing

To use the API, you are required to choose and purchase an API resource pack from us on a subscription basis.

• Each resource pack is valid for one calendar year upon successful purchase, and enables you to access the API up to the number of requests specified in the pack. No refunds can be provided.

• If you need to purchase more QPS due to business requirements, please contact us via navigation bar or email us ([e-mail]).

• Resource packs cannot be used across different products. For example, if you need to use both product text translation and image translation, you must purchase separate resource packs for each.

The prices are as follows:

Capacity	Price (USD)	Unit Price(USD)	Maximum QPS
100,000 requests	141	$1.41 /1000requests	5
1,000,000 requests	1410	$1.41 /1000requests	5
10,000,000 requests	14100	$1.41 /1000requests	5

Quick Start

It only supports API calls now, and the API is a synchronous interface.

1. Sample Request

Firstly is to transmit the marketing scene using the marketScene parameter. Secondly, select the current language. Currently, the API only supports English input. After this, you can input keywords and related product information to generate marketing message for the product.

Java

IopClient client = new IopClient(url, appkey, appSecret);
IopRequest request = new IopRequest();
request.setApiName("/ai/marketing/message/generation");
request.addApiParameter("marketScene", "General");
request.addApiParameter("targetLanguage", "en");
request.addApiParameter("keywords", "[\"female blazers jacket\"]");
request.addApiParameter("productCategory", "[\"Blazers\"]");
request.addApiParameter("productTitle", "Vintage Black Printing Blazer Women Jacket High Street Fashion 2024 Spring Plus Size Elegant Office Lady Coat American Stylish");
request.addApiParameter("sourceLanguage", "en");
request.addApiParameter("productDescription", "Sleeve Type, style, Sleeve Length, distinctive features, category terms, benefits.");
IopResponse response = client.execute(request);
System.out.println(response.getBody());
Thread.sleep(10);

2. Sample Request

The output is the generated marketing message and result information:

Java

{
  "data": {
    "generatedText": [
      "Stylo Presenteur Sans Fil 2.4GHz - Contrôle à Distance USB RF pour Présentations Powerpoint - Pointeur de Présentation Flippant"
    ]
  },
  "requestId": "2102f6cb17192865354713083e8d50",
  "success": true,
  "resCode": 200,
  "resMessage": "success",
  "code": "0",
  "request_id": "212a664f17192865354782564",
  "_trace_id_": "2102f6cb17192865354713083e8d50"
}

FAQ

1. What languages does the API support?

You can refer the "Supported Language Pairs"in "Key Features". More languages are being added. Please contact us via navigation bar or email us ([e-mail]) if you have any specific requirements.

2. What is marketScene and how can I input it?

MarketScene is the message based on different marketing scenarios. Now the scenario parameter supports the following three types:

1）General: For Emails and title of notice

2）Product_Slogan: For product promotion

3）Scenario_shopping_cart: For marketing special events.

3. What action should be taken if the generated message is of an unsatisfactory quality when being tested and used?

If you meet bad cases of marketing message generation, we highly encourage you to provide feedback. Please contact us via navigation bar or email us ([e-mail]) for collaborative handling. We will continuously work on optimizing message generation quality for e-commerce scenarios.